They may also want to direct their communications to SMS, other messaging apps, emails and more. It is also free.īusinesses integrate the API with their back-end systems, where WhatsApp communication is usually just one part of their messaging and communication strategy. The cloud-based version, however, aims to attract a market of smaller businesses and reduces the integration time from weeks to only minutes, the company had said. This on-premise version of the API is free to use. As of late last year, tens of thousands of businesses were set up on the non-cloud-based version of the Business API including brands like Vodafone, Coppel, Sears Mexico, BMW, KLM Royal Dutch Airlines, Iberia Airlines, Itau Brazil, iFood, Bank Mandiri and others. Businesses pay WhatsApp on a per-message basis, with rates that vary based on the region and number of messages sent. The company had been building out its Business API platform over the past several years as one of the key ways the otherwise free messaging app would make money. Introduced into beta testing last November, the new developer tool is a cloud-based version of the WhatsApp Business API - WhatsApp’s first revenue-generating enterprise product - but hosted on parent company Meta’s infrastructure. WhatsApp is continuing its push into the business market with today’s news it’s launching the WhatsApp Cloud API to all businesses worldwide.
0 kommentar(er)
